By David Seixas 
In the world of digital marketing, calling on a specialist to manage your Google Ads campaigns has become essential. But between a Google Ads agency and a Google Ads freelancer, which one should you choose? This question, which many companies ask themselves, deserves in-depth reflection…
1. The structure
One of the first differences is in the structure. 
A Google Ads agency benefits from a team made up of SEA experts or other qualifications. This diversity of skills offers a global view and a strategic approach.
Conversely, a Google Ads freelancer often works alone, which limits available resources. However, this may result in a more personalized approach.
In 2024, the rise of artificial intelligence tools has enabled Google Ads agencies to automate many processes, thus increasing their efficiency.
2. Managing advertising budgets
Google Ads agencies often have experience managing large advertising budgets. Their approach is methodical, with advanced tools to track and optimize your campaigns.
Freelancers are ideal for smaller budgets. However, they may be limited in their ability to manage multiple complex accounts at once.
3. Access to professional tools
An SEA agency generally has expensive subscriptions to premium tools for campaign management and analysislike Google Analytics or SEMrush.
A freelancer may have access to limited versions of these tools, which may influence the quality of the recommendations and optimizations offered.
4. Availability
A freelance Google Ads consultant is often more accessible and flexible. You can get in direct contact with him without going through intermediaries.
However, his availability will depend on his workload.
An agency, on the other hand, ensures continuity thanks to its team, even in the absence of a collaborator.
5. Specialization
SEA agencies bring together several specialized profiles in different areas, such as remarketing, display campaigns or video ads. This allows you to have a global vision and perfectly integrated campaigns.
Freelancers, while experts, often focus on more specific areas and can lack that big picture.
6. Turnaround times
Agencies have the resources to work quickly on large projects, which is ideal for businesses with tight deadlines. If you are looking for a structured approach, measurable results and overall support, these are the advantages of a Google Ads Agency.
Freelancers, working alone, can be slower when they have to juggle multiple projects in parallel.
7. Customer relations
With a freelancer, the relationship is often more personalized. You work directly with the person in charge of your campaigns.
In an agency, you are generally in contact with a project manager, which guarantees more structured management.
8. The cost of services
Small businesses often find freelancers appealing due to their cost-effective rates.
Google Ads agencies justify their fees by collective expertise, professional tools and often more ambitious results.
9. Risk management
THE Google Ads agencies ensure better risk management through well-defined processes and a diverse team capable of resolving unforeseen events.
With a freelancer, everything relies on one person, which can be risky in the event of unavailability or work overload.
Working with an agency can be an investment in securing your operations.
We detail this point further in this article.
10. Long-term strategy
The agencies are oriented towards lasting partnerships and can support you in the growth of your business over the long term. They often offer strategic plans aligned with your overall goals.
Freelancers, while competent, focus more on short-term results.
Make the choice that suits your needs
The choice between a Google Ads agency and a Google Ads freelancer will depend mainly on your goals, your budget and your expectations for results.
Whether you opt for the flexibility of a freelancer or the collective strength of an agency, the main thing is to collaborate with an experienced partner.
Working with the right partner can transform your campaigns and maximize your returns on investment.