By Jose Manuel 
Have you ever browsed a web page and didn’t find what you were looking for?
Have you been frustrated when you found navigation to be slow, confusing, and unappealing?
These are just some of the main problems that we frequently encounter when browsing websites or portals that have not taken into account the whole user experience part or UX.
Designing a website may therefore seem simple at first glance, but it is not. To create a professional and effective website that meets business goals and user needs, specific knowledge and skills are required.
In this article we will explain the 10 the basics of creating a website effective which has a good friendliness and convert visitors into customers. We present them to you here:
1.- Understand your audience
The first step to designing an effective website is to understand very well who our audience is. This means knowing their needs, expectations and preferences. Therefore, the design Buyer Personality This is a step prior to designing our web portal that not everyone takes.
With this information we can design a website which truly adapts to the needs of our potential customers, providing an optimal experience.
In this sense, some questions that we must resolve and that can help us better achieve this first step are:
- What needs do they have?
- How do they search for information?
- What type of language do they use?
- How do they consume content?
- What are your real goals and objections?
Getting answers to these questions is essential before we start creating an effective website that connects with our audience.
2.- Create a clear visual hierarchy
The visual hierarchy is a critical step that must be developed with all the care it deserves. Hierarchy refers to how visual elements are organized on a web page. There should be a clear and simple hierarchy that guides the user through the pages of the site and tells them what is most important and how to complete the conversion.
This is achieved by using different font sizes, colors, white space and other visual elements that help highlight important elements. At this stage it is important to work together with the SEO team to design the structure or content tree of the site, where we will consider: the main menu, the different levels of navigation depth, the depth of categories and subcategories.
If you haven’t created a website yet, the first step would be follow a tutorial which shows the process of registering the domain, renting hosting and installing a CMS like WordPress
3.- Simplify the design
Your website design should be simple, straightforward and easy to use. The goal is to ensure that visitors can find what they are looking for without having to navigate through multiple pages or click on confusing links. You need to ensure that the user finds what they are looking for in as few clicks as possible.
This means that the design should be clean and not overloaded with unnecessary elements. Organize content into logical categories and use a consistent structure to help users navigate in the best way.
4.- Use an effective color palette
Color choice is important for any web design. Colors should complement each other and be pleasing to the eye. It’s important to remember that colors can also influence visitors’ moods and how they perceive your brand. We can use tools like Adobe Color to create custom color palettes and differentiate ourselves from our competitors.
Colors should be consistent with the brand and convey the right message. In this sense, it is very important that the brand has a Corporate Identity Manual (MIC), which details how the application of the brand will be done in each of its elements.
5.- Use readable typography
Typography is another important aspect of web page design. The chosen font should be legible and easy to read. The size and spacing between lines is also important to ensure easy reading. Let’s not forget that the user spends less and less time on the Web and needs to understand at a glance what we are counting on to decide in a few seconds whether to continue reading or go to a another site because he didn’t find what he was looking for. looking for.
The typographic element is often the big forgotten element on brand websites.
So far, we have already told you half of the fundamentals of building a website professionally and efficiently.
6.- Use high quality images and videos
Images and videos are a great way to add visual interest to any web page. However, it is important to ensure that they are of quality, provide real value to the digital user and load quickly. Poor quality images and videos can make your website look unprofessional.
Content, as we already know, is the heart of any website. Make sure your website content is useful, relevant and easy to understand. Let’s add value, work really well on headlines, and apply copywriting techniques to do that.
All with simple and clear language, avoiding the use of technical jargon or words that are too complicated for our buyer personality.
7.- Use an effective call to action (CTA)
Calls to action, “Call to Action” (CTA) in English; They are an important part of web page design. An effective CTA should be clear, concise and engaging.
The goal of the CTA is to convince digital users to take a specific action, like purchasing a product or signing up for a newsletter. CTAs are the buttons that take us to the next level in the purchasing process and that is why they must adapt to what the Buyer Persona expects, both in terms of text, shape and color.
Use imperative verbs like “Buy Now” or “Sign Up” to create a sense of urgency and increase conversions.
8.- Optimize for mobile devices
More and more people are using their mobile devices to browse the web. In fact, depending on the sector, we are talking about 80% for mobile versus 20% for desktop. However, the user has multi-device behavior depending on the phase of the purchasing process in which he is: awareness, consideration, action or advocacy. In the awareness and reflection phases, navigation is mainly mobile.
It is important to make sure your website is optimized for mobile devices in terms of loading speed or web performance optimization (WPO). In this sense we can use tools such as Google Page Insights or Pingdom Tools.
This means it should be easy to use on smaller screens and have fast loading times.
9.- Continuously test and adjust
Web page design is never static. It is important to perform continuous testing and adjustment through analysis and monitoring tools such as Google Analytics, Tag Manager, Hotjar, Clarity…CRO and testing tools like VWO. In this sense, prototyping can help us launch improvements that will be tested by users, measuring different conversion rates to apply changes to the elements that worked best.
We will be in a process of continuous change and testing where we will improve website conversion rates based on buyer persona type, content type and element type to be measured: CTA, form, slider , an addition. to the cart button…
10.- Make your website accessible
Make your website accessible to all users, including all types of people and groups. An accessible website is one that can be used by anyone, regardless of their abilities or limitations. Web accessibility is not only important in terms of ethics and social responsibility, but it can also increase your website’s audience and improve user experience.
To do this, for example, we will use ALT tags to describe images, adequate contrast, we will avoid the use of flash and other elements that can be harmful to people with epilepsy.
Be sure to provide alternatives to multimedia elements, such as images, videos, or audios. Visually impaired people may not be able to see the images, while hearing impaired people may not be able to hear the videos or audios. Provide alt text, subtitles, or audio descriptions to ensure all users can access the content.
With these 10 bases for creating a website you will be ready to launch your projects with a minimum of guarantee and professionalism.