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Have you noticed something different on LinkedIn lately? If you’ve been sharing links, you might have spotted that the preview image for your links appears much smaller than before in the feed.

But wait—have you noticed that some posts in your feed still show the full-width preview image? Pretty interesting, right?

So what does that give?

LinkedIn shook things up a few months ago with a big announcement, and here’s the scoop! Organic posts are transitioning to a smaller link preview image layout—yep, those eye-catching visuals are getting a bit more compact. But wait, there’s a twist! Sponsored posts will still flaunt the classic, larger image format we’re all familiar with.

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As explained by LinkedIn:

“ To make LinkedIn interactions even more dynamic, we’re refining the feed experience! Get ready for a sleeker look as we adjust the image size and preview format for third-party article links in organic posts and sponsored content. Here’s the exciting part—when an organic post transforms into a sponsored content ad, the thumbnail preview image upgrades in style. That small image? Gone! Instead, you’ll see a bold and engaging visual with dimensions ranging from 360 x 640 pixels to an impressive 2430 x 4320 pixels. This update not only enhances the aesthetic but ensures every post grabs attention and drives engagement.

LinkedIn shrinks image previews for organic posts, but it’s all part of a clever strategy! Why? They’re nudging users toward native content creation (think LinkedIn articles and direct updates) while also boosting the appeal of sponsored posts. When you pay to promote your post, voilà—it gets a full-width image preview that’s visually stunning and attention-grabbing!

Here’s an interesting twist—you’ll see this change in action even when a sponsored post is reshared as an organic update. It’s all about keeping things visually dynamic and deliberate.

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Trainer & social media consultant since 2011, I am the author of 4 books from Editions Dunod on the theme of Social Networks and Community Management.

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